When searching for a dentist office, customers have a lot of material at their disposal. They can look for online reviews and search for dentist offices from the comfort of their own home. Either way, they eventually end up on the website of the dentist office they’re considering visiting. It’s at this point that you need your website to grab the attention of the visitors and prove that you’re the oral center they need to visit. Here are a few ways that you can make your dental website successful.
Be Approachable
Going to the dentist is a huge fear for a number of Americans. That’s why you have to make your website approachable by being friendly and professional. Take a look at other dentist offices’ websites to see what your competition has done to achieve this. Next, put yourself in the shoes of your customers. What attracts you to a website? What is the message you want conveyed? Also, try to answer questions that the average customer may have. Answering a few of these frequently asked questions on your home page may grab your visitors’ attention and keep them on your website for a while.
Pro tip: Create an About Us page. Here, you can provide personal information about yourself so that your can get to know you better. This allows visitors to connect to you on a personal level much in the same way that they feel more connected to companies that create social media pages.
Provide Information Upfront
When patients are considering a dentist office, they don’t want to have to hunt for information. They want it to be easy to access right from your website. Make sure that your services and prices are easy to find. You should also make other information easily visible too. This includes your address, phone number and accomplishments. Your accomplishments can include your accolades and degrees.
Publish Visual Cues
No one wants to visit a website with a wall of text. Search engines don’t like it, and visitors don’t like it. Try adding visual elements to your website. This can include pictures of your office and staff. Post a picture of yourself next to your personal bio. There’s no need to go crazy with your visual cues. You still want your website to appear as professional. Sometimes it’s also a good idea to add videos to your website. Videos are a great way for visitors to interact with your site and gain information in an easy-to-digest manner.
Choose a Hosting Platform
Creating a new website can be intimidating to say the least. This is why many companies turn to website designers to make sites for them, and there are companies such as Solution21 that are experienced designing hundreds of dental websites. However, if you’re already familiar with using hosting platforms such as WordPress, you may want to save some money and avoid hiring a designer. You can probably make a great-looking website by just using the tools that hosting sites provide. If you have questions, you can easily find the answers online. However, sometimes a website designer is the way to go if you want your site to an official and professional look. Just be aware that some of them quote absurdly high prices for something that you could easily do yourself.
Keep SEO in Mind
When creating your dental website, keep search engine optimization in mind. If you want your website to rank high on search engines, you have to focus on certain areas. For example, work keywords into your website naturally. Keywords are important because they are words that users type into the search box to find your site. Creating social media profiles is also a great way to boost your search engine rankings. The links on your social media page provide high-quality links back to your website. When search engine bots scan a website, the more links it finds back to your website, the better.
Pro tip: Remember not to pay for links. Having one high-quality link back to your site is worth more than 100 low-quality ones. For example, having a link to your site from a related web page is more helpful than having a link to your site from a page that sells dog toys.
Just because your dentist office counts on foot traffic and word of mouth doesn’t mean that you should let your website fall by the wayside. Follow these tips to keep your website interesting to visitors. These tips can also help you get better rankings with search engines such as Google, which will help improve your visibility when customers search for a dentist office.
