Introduction

In the world of Amazon, reviews are like the modern word of mouth. Reviews can have a massive impact on your sales and hugely affect how your brand is perceived. A 2020 study found:

• 79% of consumers trust online reviews just as much as personal recommendations from family and friends;

• Only 48% of consumers would consider using a business with fewer than four stars;

• 86% of consumers will only pay attention to reviews written within the last three months.

Five-star reviews do not just magically happen on Amazon – they take a bit of work to obtain. Unfortunately, some companies will try to get Amazon customer reviews illegitimately. This is not a recommended course of action and will have enormous repercussions for your brand if caught out.

If you want to boost sales and are perhaps considering appointing an Amazon agency https://nuoptima.com to do so – you should put some time aside to collect as many five-star reviews as possible. This article explores the importance of working hard to get consistent five-star reviews and how you can legitimately get them.

The Importance of Positive Amazon Customer Reviews

As studies have shown (year on year), word of mouth is perhaps the most effective marketing tool – even in an online age. It is a pure instinct to listen when someone intently tells us about something great. In addition, humans are programmed to make choices based on the actions of others as we feel safety in numbers. This means if a consumer sees a large number of people recommending an item on Amazon, they are more likely to purchase it.

As a seller on Amazon, reviews can serve various purposes:

• Encourages on-the-fence buyers to make the purchase;
• Persuade customers to buy your product over competitors;
• Reassure customers of the high quality of your product;
• Act as a word-of-mouth recommendation.

Public proof that your product is worth five stars is powerful on the Amazon marketplace, and the more reviews you have, the more influence your product will have. For example, a product with only a handful of 4.5-stars reviews will not sell as well as an item that has 300 reviews rated at 4-stars. It is a numbers game on Amazon – products with more reviews sell better as they appear trustworthy and boost your product visibility on Amazon searches.

How to Get 5-Star Reviews on Amazon

You can grow authentic and legitimate Amazon consumer reviews for your products with initiative and hard work. The first step is to provide consumers with a positive customer experience. Many negative reviews stem from people feeling like they have been misled about a product. Ensure your Amazon product descriptions are up to date and completely honest to avoid false expectations or confusion.

Once a product has been purchased, send a follow-up email asking for a review. Amazon does send out automatic customer feedback after the purchase, but the message is generic and often gets ignored by recipients. Therefore, it is best to send a personalised email requesting a review shortly after receiving the item, so their thoughts are fresh in their minds.

If your brand has a bit of a following via social media or a newsletter, you can request Amazon reviews via these channels. The chances are that most people subscribed to your newsletter or fans of your Facebook page have previously bought your products and will be able to provide legitimate feedback.  

For those new to Amazon and may not have reached many sales, you can reach out to Amazon users who reviewed similar products. It is possible to discover users who have reviewed similar products to yours by visiting your product page and going to “Customers Who Bought This Item Also Bought” and “Customers Who Viewed This Item Also Viewed”. Next, click on “customer reviews” and take your time looking at what consumers are saying about your competitors’ products.

It is also possible to obtain contact details from your competitors’ reviews by selecting the reviewer’s name. If they provide contact information connected with their Amazon account, you will access their details by emailing them. If there is only a name, you may need to dig around on social media to try and contact them via another channel.

How To Find Top Amazon Reviewers

Believe it or not, some people now make a living from writing Amazon reviews. It is a serious business, and some write up to 100 reviews per month. In case you decide to go down the route of requesting some top amazon reviewers to post on your products, be ready to offer (free products in exchange for a review. This method of building reviews can be pricey for some sellers, especially if their products are on the expensive side. As a seller, you will need to calculate the ROI and decide if this is an affordable strategy.  

Top reviewers can be found on the Amazon list of Top Customer Reviewers. On this page, the list is divided into Top Reviewer Rankings (long-time legacy reviewers) and Hall of Fame Reviewers (the best Amazon contributors at the current time). The Hall of Fame section offers the reviewers’ title badges and accolades – although the same info can be obtained from mousing over names in the Top Reviewers section.

You will need to manually note down the contacts which are suitable for reviewing your products. The best method to do this is to search for relevant tags. Hovering your mouse over names in either section will reveal the reviewer’s most used tags. Your objective will be to find top reviewers who have used tags related to products or industries in the past.

Once you have assembled a list, you will need to do a bit of digging to find their contact details. Many popular reviewers will list their email addresses on their Amazon profiles to make it easy for people to contact them. If one is not presented, you may need to try and locate them on social media.

The subsequent step will be to draft a thoughtful email. You will need to have a strong case for why you have targeted them as the perfect reviewer and what they will get in return. Try not to send out generic mass emails asking for a review – personalise the message to show you have read up on the reviewer and seen their past Amazon posts.

Closing Thoughts

Whatever way you seek to get reviews for your Amazon products, make sure it is done legitimately. If your product and service are top quality, there is no reason why people will not be happy to provide you with a 5-star review. For all reviews, whether positive or negative, remember to always promptly respond and thank them for their honest review.