Many business owners have come to the realization that posting blogs and articles online is a great way to attract traffic to their company website and social networks. In fact, blogging is one of the most engaging marketing tools available in their arsenal today, which is why so many companies are starting to take advantage of it. Blogs offer value to visitors, provide them with helpful tips and information, and are engaging at the same time.
But here’s the thing, writing a great blog and then posting it online isn’t always going to be enough. It would be wonderful to think that great content will attract traffic, but in reality, it takes more than just posting it. If you’re looking for some ways to increase the amount of traffic you are receiving on your blogs and online articles, then you’ll want to take a look at these top tips and tricks from the pros.
It Starts with the Title
If you have been under the impression that the title isn’t that important, then you couldn’t be further from the truth. In fact, the title of your blog or article can either make or break it. According to statistics, a great title is able to increase traffic by up to 50%, which is a significant amount. This is where tools such as the TweakYourBiz title generator can prove to be quite useful.
This title generator allows you to plug in your topic and then you’ll be given a list of possible titles. Not only will you have titles, but they will be divided into top categories such as how to’s, lists, best of, love, questions, and so much more.
Get Rid of the Wall of Text
If you are in the habit of posting blogs that are nothing but text, it’s time to re-vamp your approach. Nothing turns off potential readers more than being greeted with a giant wall of text. Instead, break up the text with photos, infographics, videos, etc. Also, be sure to use short paragraphs and even bullet points when possible. This will further break up that text and make it seem less intimidating.
Are You Giving Readers What They Want?
It’s also wise to really think hard about the topics you are choosing, is it something that readers are interested in? Just because you have a topic you want to discuss, doesn’t mean others will want to read about it. All blogs need to have value; there needs to be a reason for visitors to open it up and read it. Sometimes it can help to tie topics to current events and trends, news, and announcements.
Make Sure You are Using Keywords
The final tip is to be sure you are using keywords to your advantage. Keywords are what the search engines will pick up on and thereby increase your search engine rankings. In other words, they help your content get found online.
Keep in mind that typically the best approach is to make tweaks from top to bottom and then track your results. Once you find that winning mix, the path forward will be clear.
