Schema markup is the latest revolution to emerge in the world of search engine optimization (SEO). The thing about it, however, is that it is one of the most powerful forms of SEO yet it also happens to be the least utilized. Many people consider it too complicated. However, all it takes is for you to grasp the concept, which is simpler than you think, and you can give your website the boost it deserves in search engine results pages (SERPs). We had a chat with Diana Miller, a Los Angeles local SEO expert, and she gave us some types of schema you can use to boost your website rankings.
Use Organization Schema
Organization schema is one of the easier types of schema to use, even if you’re a relative newbie to the deeper concepts of SEO. It’s pretty much straightforward and can be understood easily. Organization schema can be used so long as you’re a business that’s selling a product or a service.
Organization schema gives Google some important information about your website including your name, phone number, address and social profiles like Facebook, Twitter and Wikipedia.
Organization schema tells Google more about your business, which is very important for your local SEO. You also have higher chances of getting a KnowledgePanel, which increases the chances of your page getting clicked on.
Employ Industry-specific Local Business Schema
This is a more specific form of schema compared to organizational schema. Basically, with organizational schema, what you’re telling Google is that you’re a general business and giving them information on the same. With industry-specific local business schema, you’re giving the search engines more details about your business.
To find out if your business has a category on schema.org, Google your business or profession with the word “Schema” next to it. You can then pick whatever result is closest to what you do. This type of schema gives Google an even deeper understanding of what your business does and increases your chances of getting a rich snippet.
Utilize a Breadcrumb List Schema
This is one of those things you should start using if you aren’t already. Breadcrumbs are excellent for improving user experience on your website. Your visitors are able to navigate different pages of your site easily. Breadcrumbs also make for better structure when it comes to internal linking.
If you already have breadcrumbs, then breadcrumb list schema positions your URL in the correct breadcrumb and relay this information to Google, helping Google show breadcrumbs in your snippet.
Choose AggregateRating Schema
This is the structured data with the most tangible and readily demonstrable results on this list. If you implement AggregateRating schema well enough, your snippet has bright orange stars on the search results page. Such search results typically have many more clicks and bring in more traffic.
This is a great form of schema if you’re an e-commerce site as you’ll get many search queries for specific products. Your results then feature review stars in the snippets.
However, don’t dismiss this form of schema if you aren’t an e-commerce store, either. Even as a website that offers a service, displaying review stars in your snippets can still go a long way in drawing visitors to your site.
Schema is the future of SEO and can help you compete in a highly competitive market where most companies are investing in in-house SEO teams. This underexploited SEO tool might just prove to be your ace in the long run.
