As new websites launch in 2020, online competition and SEO will play a huge part in the success of your business.
Google will continue to be a launch pad for user journeys. The SEO landscape is moving fast and businesses need to find ways to adhere to Google’s frameworks.
It’s important to stay ahead of the game and address what SEO trends are coming. If prepared, you can make changes to your website, which will:
- Increase traffic
- Build revenue
- Enhance search engine accessibility
Here are 5 SEO trends to look out for in 2020.
1. Featured Snippets Will Dominate Search Clicks
Google has evolved to provide users with a concise, direct answer to their questions on search results pages, without the users having to click through to a specific result.
Featured Snippets appear above the #1 organic result. This SEO agency and other high ranking companies can help you capitalise on this and drive more clicks to your website.
You need to provide concise answers to frequently asked questions on your website. This will give you the benefit of generating more organic traffic even if you’re not ranked as #1.
2. Websites Increasing Their Security
User safety can be important to website users experience. If users don’t feel safe visiting a web page then they’re likely to leave and find a service that seems secure.
When browsing, if you see the “Not Secure” warning appear, that means you don’t look as secure as your competitors. High bounce rates may damage your position in the organic search listing.
Google wants to provide a secure browsing experience. If you use HTTPS protocol (encrypted and authenticated connection) you may experience a boost in SEO.
If you’re trying to collect personal information from your users on your website via a web form, you have a responsibility to protect their privacy.
3. Online Videos Will Keep Growing
Just as voice searches are becoming more popular, online videos will continue to rise next year.
Users prefer to get information faster through online videos. Next year, implementing an engaging online video should boost SEO.
In order to optimise search, adding keywords in the description and headline of your video will guarantee the content reaches the right people who are interested in your subject.
4. The Need to Use Social Media Tools
Social media listening tools will allow you to monitor every mention of your brand and the type of product/service you provide. You can engage with your customers directly and build your brand awareness.
You can inform the people who are gravitating towards your business about any campaigns or promotions you are involved with. Next year, your brand may have more main competitors – you can track their mentions and campaigns, to see if you can get mentioned there as well.
5. Companies Producing High-Quality Content
Despite online adds continuing to work well for businesses, they will become more expensive and don’t necessarily get a response.
SEO strategy needs the support of high-quality content. Users respond well to content that is engaging, helpful and relevant. Google rewards these with higher search engine rankings.
Well researched and logical content can result in more clicks to your website.
Remember: the better the content, the more traffic your website will get in 2020.
Final Thoughts
SEO is vital for all businesses, no matter the industry. In 2020, Google will continue to monitor user behaviour with more accuracy, which means everybody has to step up their game.
Each year, new trends will affect how information is published on the internet. You need to learn how to deliver the best results for your business, or you might not be competitive.
