All it implies is that you have to be good in listening, observing and participate in the business world enveloped around you. You have to be involved in the all the networks, social networks like Twitter, Facebook, LinkedIn and the business organizations like the chamber of commerce and take part in events and conferences.
All this must be quite obvious to you. However, there are still entrepreneurs who remain bus with inventions but have trouble finding a partner or investor or lawyer etc. If you are one of such kind then what you need more than experts or blogs or books is relationships. Building and nurturing relationships is what is more essential for a start up. Here are 7 tips for you to work on it.

1. Network building

you have to build your network by establishing relationship with people who have experience in all levels, who know things that you are in need of knowing. It does not mean that you need a huge number of friends to learn things from but even a few real ones would help you get your work done.

2. Give and take

like the general relationships, even in business give and take is the key. Relationships need to be two-way and not just everything about you. If you take the initiative to help others, then they will return the favor when you are in need. The more you help others the more you shall receive when in need.

3. On the elevator pitch

it is a brief and well practiced decision of your start up, which is delivered with the promise to start a relationship in the right time it takes to ride an elevator up.

4. Do not omit business social settings

even though it is the age of social networking, texting and emailing for developing and improving your business, face time is still important for a start up. You should be able to communicate with your body language which is important for the relationship.

5. Consider someone as your mentor

you need a good mentor to guide you through, to help you with your start up. Build two-way relationship with somebody in the business, ask them to mentor you. Most of the entrepreneurs would be enthusiastic to help each other and they will be honored if you ask them to mentor you.

6. Form allies

your allies are those who already know a lot about you but may not be able to help you in a direct way but you should keep in mind that they have their own network which could be of use to you for your extension. So maintain your good allies and you will benefit from them.

7. Nurture your relationships

Everybody has a so called close friend but who do not take the initiative to write or call. But you need to make the first move. If you do not do so you will only end up with an acquaintance rather than a friend.
It does not mean that introverts can lead a start up. They can take better decisions like they will think before they act, build good strong relationships and analyze the problems thoroughly. Take the inspiration of Mark Zukerberg, the founder of Facebook, who is the famous introvert entrepreneur. So down let anybody look down on you for being an introvert.

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Years ago, to join a music band was the coolest thing to do especially by the youth. When they had trouble with the funds they would save their pocket money, practice in the basements and garages of their home. These days the definition of cool is a little changed, it is to create a social media startup. Here are 8 similarites between the music band and a startup.

1. Music bands in the past are a kind of facebook today

No one had imagined that strumming the chords and beating the drums would turn into a legend. The example of such band is “Nirvana”. Facebook is similar to the band. The popularity of the startups was just beginning when facebook started. It had all newbies. Music bands are a hit when heard by the masses in large numbers, similarly, it is cool when your new startup becomes popular amidst people.

2. Music bands

in yesteryears would use whatever instruments they could lay their hands on, similarly a new start up can be popular with just a little startup cost, personal computer has all the basic tools to run your own start ups. Like simple things made music bands popular in the yesteryears, same is the case with startups, small beginnings lead way to great success, take facebook for example.

3. Passion is the driving force for music bands

in the past and the startups in the present day. Just like music band loved and had great passion for playing the instruments, in the digital age people are driven by passion to take their startups to great heights.

4. Contact is one other thing common between music bands and startups.

Once a music band is assembled they look for a gig. They remain in search for a contact all the time. so is the digital startups, where entrepreneur makes a constant effort to develop contacts whether online through social media or through direct contact.

5. Music band’s job is to not just play their instruments they promote their talent too.

They record music, publicize them, create their record covers, print their labels etc. so are the new startups, people have to create their own website, tweet, design apps and do anything and everything to promote their product.

6. Self promotion is the next common thing.

Music bands promote themselves by distributing flyers, demo tapes, add etc. Start ups are self promoted by designing blogs, sending emails, newsletters, creating a page on twitter, facebook etc and attract people and promote themselves.

7. Music tours and digital media startups network.

They both are one and the same. Music bands tour to different places to get popular whereas the startups can do it using the digital media. They can sit at the comfort of their homes and become popular.

8. The last but not the least thing that is common is, customers for startups and fans for music band.

They both have to be treated with respect and gratitude needs to be shown. This is very important if they want to survive.
It is tough competition out there and in order to survive and be successful service has to be excellent to the customers or fans. If you keep this in mind you will be a great survivor and successful too.

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