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Do’s and Don’ts of marketing

Smith Big — Thu, 09 Oct 2014 11:13:57 +0000

Any business whether it is a start up or a an established on, it will not attain success without good marketing. Marketing is the key to success in the long run of any business. The following are the do’s and don’ts of marketing you need to know especially if you have just launched your business.
Do’s
• Focus on the niche of your business- business owners need to have a primary target in their mind and with it in their mind they should channel their marketing strategies and efforts towards the customers who fall under the niche. Remember you will be able to solve many problems for many customers, however, you will not be able to reach everybody at the same time.
• Do your research- research does consume some amount of time and money, however, when a marketing campaign is backed up with good research it becomes easier to achieve the goals.
• Engage your consumers– you need to engage with your customers, build rapport with them, talk to them, answer their queries, and address their problems with your service. Engaging with your consumers is a good marketing strategy as it builds friendship and loyalty between the owner and the consumer.
• Talk about advantages of your product or service– one of the best ways to attract customers is by marketing on the advantages or benefits of your product. Talk about how your product or service saves the time, money and effort for the customer. The customers will be immediately be interested in the product or service when you discuss these things.
• Be unique- there are many businesses out there and think about how you would stand out amongst all those and let the customer notice you. The answer is you need to be unique. Your marketing strategies should be very unique, innovative and different from others.
• Try to be simple- your marketing should be simple, in a way that your target market will easily understand. Do not use tough words, technical terms etc that non-tech consumers can understand.
• Choose target market- you might be having a product that will solve issues for a lot of customers, however it is not possible that you can reach all of your consumers at the same time. some consumers will be more ready to buy your products or services than others. So do some research and pick the right market and niche.
• Be alert- you need to be alert and ready to adapt to the changes even when your business is growing well. When you make changes, you will be ready to spread the word of your new business offerings.
Don’ts
• Do not spam– it is a bad marketing strategy. Never fill your customer’s inbox with excessive marketing, especially when they are not interested in your product or service.
• Ignorance– the worst marketing disasters is ignorance about current events and impact on the consumers. Of course it is the goal of the business to promote their product and make consumers buy the product, however business owners need to be sensitive about the people’s response to your message in crisis situations.
• Do not just rely on expert opinions- you cannot develop market strategies completely based on the opinion of experts, you need to do some research yourself. You can also ask your consumers what they intend to buy, take their opinion and do accordingly.
• Do not rely on one strategy- you cannot bring success to your business with just one marketing strategy. Try different ways to reach out to your consumers and check for yourself which works the best.
• Do not just rely on the content of your site- you might be good at content marketing strategies, but if your website is difficult to navigate then you customers will not give you a second thought. So remember the design of the website is just as important as the content.

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Top 10 marketing tips for small business.

Smith Big — Sun, 07 Apr 2013 21:25:22 +0000

Marketing is very important for a business to flourish whether it is a small business or a big one.

Here are 10 best marketing tips for your small business to succeed well.

1. Postcard printing

You can do cost effective marketing of your small business by printing a small add on a post card and send the post cards to all the clients in your targeted market. Keep the add short and brief so that people read them. These post cards can be very effective in driving heavy traffic to your site and improve your sales by a ton, all for very less.

2. Use several marketing tactics

It is not wise and fruitful to stick to only one marketing tactic all the time and for all your businesses. Use several marketing tactics and keep changing them often, also remember that you cannot use the same marketing for all kinds of businesses. Customers usually get bored if you use the same idea to allure them, so make use of tactics that are fun for you and the customer. Plan your tactic well and make use of different marketing ploys. Get feedback from your consumers too if needed.

3. Promote your business with buddy marketing

Do not just promote yourself, try promoting the business of others too and in turn you will receive an offer. If you are distributing brochures, then you include the business card or leaflet of other business friends that you have. This way you build good friendship with them and they will do the same for you thus expanding your business indirectly. This way you can also get a lot of new customers that are not in your business circle.

4. Answer your phone in a different manner

Instead of using the regular phone manners, try answering the call with a special offer. For example, you can say, “Good Morning, this is Emily Jones with Sunshine Express, we have a special offer.” This compels the consumer to ask the speaker what the offer is about. Take care to keep your offer enticing and increase the caller’s urgency to know about it.

5. Use post its

Use stickers, post its and notes that are hand written on your direct mails and business mails. Keep in mind that when you use these stickers on the exterior of an envelope it creates an impression of a billboard. People read it fast so keep your message short and to the point so that it is read entirely.

6. Give your customers another offer

When you have successfully attracted your customers and they have purchased goods from you do not just thank them and let them go. You have to make them keep coming to you and this is possible if you send them a thank you note with give them a private offer saying that they will get a 10 or 20% offer off on their next purchase if they bring the note next time and purchase something.

7. Newsletters

It is harder to make a new customer buy things than luring the old ones to buy something. So send a newsletter to attract your old customers. If you think printed newsletters would cost you a lot you can go for the inexpensive email newsletter, send them to those who subscribe to your web site.

8. Seminars and events

Host an event, this way you will get in touch with many customers. If you want to arrange a seminar them limit the audience and charge fee.

9. Barter system

Trade your product for the advertisement space or for other’s product or service. This way you can promote your business for cheap.

10. Mails

Include flyers, brochures etc on all your outgoing mail to promote your business without spending anything.

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Top marketing tips from experts

Smith Big — Sun, 07 Apr 2013 21:18:37 +0000

To achieve better sales for your business you need good marketing strategies. Here are the top 10 marketing tips for improving your sales.

1. Discard the old marketing strategies

If you do not want to stack those bills in your savings account and miss many business opportunities, then it is time you discard your old marketing guide. You are living in the present world so you need things that will work out today and not what worked ages ago. You can advertise your small business to millions of people with as little money that would cost you when you publish an advertisement in a journal. You can also mail you ads to a million clients in a few hours costing you only few dimes.

2. Content marketing for increasing business

Content marketing can give your business wings of success and you can market any type of business with content marketing. It helps you to attract new clients, improve your sales and subscribers.

3.Email marketing

Email marketing is a popular marketing tool and is cheap and cost effective. It very useful tool for entrepreneur. It provides good results for costs you very less or sometimes nothing at all. Build your own email database and then request all your clients and people you know for their email id’s. contact them with your newsletter and special offers once they give you their permission to be contacted on email. It is also important that you provide on your site a email sign u box so that your clients or others can subscribe to your newsletters and offers.

4. Build good network

It is a fallacy that you will need a huge network to achieve success. This is not true. The size of the network is not that really matter, it is the people’s influence in your network which matters like the saying “quality is important the quantity.” If you have a 1000 people in your network and they are of no use in influencing other is a total waste. However, even if you have 10 or 15 people who can influence others and provide commercial value to your business then they are truly important and you need such people.

5. Internet marketing

If you have a good website design one done by a professional you can receive great number of phone calls, sales hike etc from clients. Get a professional designed website which is search engine optimized by an expert this will encourage your clients to visit your site.

6. Your fee should match the quality you provide

It is known fact that quality comes with a price and if something looks good it never comes cheap. So make sure you provide good quality services and charge the fee accordingly. If you provide a high charge and low quality you will lose customers at the same time you cannot afford a high quality service for a very low fee and then you will be at loss too.

7. Attraction marketing Vs pursuit marketing

Successful marketing for business is by attracting the attention of your clients rather than pursuing them. When your clients find your blog attractive they recommend it to many others and so it is a win-win situation for you, as you get to advertise for free and attract new clients. This works better and people will like it when they are attracted rather than pursued which they will hate for sure.
These are a few of the top marketing tips from the experts. Follow them and you will start marketing your blog successfully.

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