Marketing automation is one of the most useful tools a modern business can use today. It saves time, money, and countless other resources. More than that, it increases efficiency and streamlines your marketing campaign from A to Z.
Today, we take a closer look at the various types of marketing automation campaigns available for most businesses out there. Read on to discover which one suits your company best!
Direct Mail Marketing Automation
Direct mail used to be a difficult, yet must-have tool for businesses before the digital era. Firstly, it was difficult because it would often come at expensive costs and produce sluggish results. On the other hand, if you wanted to reach customers without paying for ads on TV or radio, then direct mail was your best option.
The advent of digital marketing made it much easier for many companies to reach potential clients faster, more efficiently, and at significantly lower costs. However, in the past few years, direct mail has made a remarkable comeback, and it is all thanks to direct mail marketing automation software.
With an automated direct mail platform, businesses can finally use direct mail at their best. This system automates every step of the process. For example, it helps you target specific audiences and create mail tailored to their needs and wants. Then, it sends letters and postcards and even helps you track the results. Thanks to this innovative system, you should be able to increase engagement and boost conversions effectively.
Customer Relationship Management Automation
Automated marketing revolves around the concept of customer relationship management (CRM). It is a platform that has benefits both internally and externally. For instance, it helps you aggregate all customer details and profiles to use them more efficiently. Also, it enables better communication between your team members when working on a campaign.
A proper CRM platform can amass all the data you have on your customers into one place, generally known as the dashboard. There, you can quickly access their credentials and include them in marketing campaigns, both digital and offline.
CRM automation is perfectly compatible with direct mail automation software. So, you can easily combine both systems to create relevant marketing materials that guide leads through every step of conversion.
Email Marketing Automation
Email automation is a marketing tool that helps you keep in touch with your potential customers quickly and efficiently. Mails can carry promotions, notifications, and sales triggers. Also, they are more effective on loyal customers than on one-time buyers.
The best part about email marketing automation is that most entrepreneurs can do it without posing coding skills or exceptional graphic design knowledge. However, it rarely produces better results than a successful direct mail marketing strategy.
A successful campaign usually generates a high response rate, which results from the number of emails opened by the receivers. According to Small Business Chron, the email average response rate is 0.12%. Unfortunately, it is staggeringly lower than that of direct mail, which averages a 4.4% response rate.
