When starting up a new business, the only way to keep customers coming back and build a loyal customer base is to make a lasting impression so that they remember you in a positive light. There are many ways that you can make a lasting impression on your customers, although with the wealth of content and competition currently on the market, not all of these methods can be easy. This article will discuss the best ways to make a lasting impression on your customers for the future.
- A Defined Brand Voice
One of the most important factors behind successful businesses is their brand voice. Customers are more likely to remember a unique brand voice that made them laugh or had a personal effect on them than one that blended into the great wealth of content on the internet or the television.
The first thing that you need to do is establish who your target audience is and what they would like to see from a reputable brand. Young people love social media, and so you should make your business’s brand voice more friendly and direct, and keep up with current trends.
However, older professionals often want to hear a reliable and professional brand voice that they can trust to give them expert knowledge in a communicable manner. You should also establish your brand voice by starting a blog where you can detail your personal brand, your story, and curate the friendly or professional voice that you are aiming for, allowing your customers to get to know you. Although, if you are struggling to develop your brand, Hooker and Company are experts in brand design who can help your business find the right branding methods through their customer research, logo design, and workshops.
- Great Customer Service
You can also make an outstanding lasting impression on customers through great customer service. Potential customers want to know that their needs are met, that the company cares about them, and that their data is safe. You can achieve this reliable and attentive image by ensuring that your business has great customer service at all times. If you own a physical store, you should ensure that you train staff regularly in handling customers, problem-solving, and dealing with customer requests.
If your business is based around an online shop, you should review your returns policy, make sure that you have easy ways of contacting your customers with any issues with shipping and their products and consider creating loyalty schemes for your customers where frequent visitors can gain promotions and special treats.
- Personalization
Customers love to feel unique and special, and being able to personalize your services is key to communicating and forming a bond with your clientele. For instance, you can personalize your email marketing through services such as MailChimp, which allow you to send out newsletters to vast numbers of people. Where possible, you should address these emails to the individual, and try to adapt your emails to the customer’s interests, such as allowing them to sign up to a newsletter that suits their needs.
- Communicate With Current Customers
To make your customers feel valued and make sure that they are up-to-date with your latest important news and developments, you should communicate with your current customers at regular intervals. You can do this through email marketing and applications such as social media. Social media is a great option as this not only gives you a platform from which to tell customers important information, but it also allows customers to communicate directly with you, enabling them to ask questions and discuss any concerns that they may have. This will enable you to make your company look friendly and reliable, ensuring that your customers return to use your services again.
- Create Great Quality Products
However, the factor that will make your business stand out from others in the long term is the quality of your products. If your products are of a low quality or break easily over time, the number of repeat customers that you have will be much less than if you are able to sell high-quality products which customers can rely on. If you are creating your own products, you can check their quality before they go on sale by creating product prototypes which you can test for faults and determine ways to improve these products before the final version is established. You should also find a niche outside of that of your competition by creating unusual products or catering to an audience that is under-represented in other businesses.
