A well-thought offline marketing plan is vital to increasing your business sales. Again, an offline marketing strategy is cheaper to execute. But the execution is not enough as it requires comprehensive monitoring and tracking. While monitoring and tracking your offline marketing campaign, you must use an effective tool or approach. And that’s where technology comes in as the best tool to monitor and track your offline marketing campaign.
Why use technology?
1. Reliability and consistency
Getting reliable and consistent data is essential when tracking and monitoring offline marketing campaigns. With Oppizi Leaflet Distribution, you can access reliable data and better analyses. Such data will be correct and with no human errors. Moreover, technology enables you to get consistent data. That helps you make an objective decision about your offline marketing strategy.
2. Visibility of offline marketing data and metrics.
Successful monitoring and tracking will require visible data for analyses. With the right technology, you’ll have better data visibility and metrics. Such visibility is critical for an accurate track of offline marketing campaigns.
3. Real-time tracking and monitoring
The fundamental goal of monitoring and tracking offline marketing campaigns is to know their effectiveness. To know the effectiveness, you must know the current performance. Using technology gives you real-time effectiveness and progress of your offline marketing campaign.
Ways to track and monitor your offline marketing campaign using technology.
1. Custom landing page.
A custom landing page is an effective way to track and monitor your offline marketing campaign. With a custom landing page, you’ll focus on the primary goal of the offline marketing campaign for your business. To monitor and track offline marketing campaigns, visit your site content. On your landing page, you’ll see the number of visits and their duration.
For effectiveness, keep your custom landing page URL short. Also, avoid creating many custom landing pages by logging your URL and where you used it offline.
2. Redirect Domains
Redirect domain is a monitoring and tracking technology that redirect your customers to your custom landing page. Ensure your domain is memorable and it sticks. Potential clients can catch a memorable domain from your flyers and leaflets.
3. shortened URL
Another option for monitoring and tracking offline marketing campaigns is using shortened URLs. Instead of a custom landing page, shortened URL uses custom Bit.ly to track your offline marketing campaign. Upon clicking, visitors are sent to your URL.
You’ll visit traffic sources to track and monitor your offline marketing campaign. There you see your visitor traffic and durations. Clients from your offline marketing will open the short URLs as it takes them no time to type.
4. Discount codes.
Custom discount codes is another option for tracking and monitoring offline marketing campaign. Make your discount code memorable to your clients. Clients who see such codes in your banners will be happy to click. That helps you know the number of clients seeking your services.
However, be cautious as your customer can submit the discount codes to other similar sites. If that happens, you’ll have inaccurate results for your offline marketing campaign.
Conclusion
Monitoring and tracking offline marketing campaigns is a complicated task. But with technology, it becomes straightforward and possible to track offline marketing campaigns. So, for tracking and monitoring offline marketing campaigns, use technology that offers accurate and credible results.
